Sports Communication and Cycle Tourism

 

 

Cycling promotes positive mental and physical well being and strengthens connections between humans and nature. Moreover, cycling is a sustainable mode of daily transportation, friendship creation, sports participation and community engagement, and a bridge for local tourism promotion. The links and images below provide further information on my local ride area in Hakodate.




 

 

Within the sporting context, the notion of ‘Sport is War’ has been discussed in relation to various football codes, baseball, and tennis. In this article, we examine this metaphor in relation to professional stage-race cycling, a sport known for its combative, tactical, and physically demanding nature. We focus specifically on cycling commentary of the 2016 Tour de France—thus recalibrating the metaphor as ‘Cycling is War.’ Our findings show that war metaphors are prevalent in cycling commentary and are particularly useful in highlighting aspects of the sport inclusive of competition, strategy, power, teamwork, and sportsmanship. Through these categories, the cycling is war metaphor can be said to have the potential to elevate viewer engagement as well as add insight into the technicalities of the sport and expand on previous understandings of sport/war metaphors.

 



"自転車文化センターは、自転車に関する書籍約9,000冊をはじめ、希少な歴史的自転車、部品やポスターなど自転車に関する資料を所蔵しています。国内外の自転車専門誌や新刊図書など、自転車に関するたくさんの書籍が閲覧できます。また、自転車の魅力を感じていてだける展示も行っています。自転車文化センターは、どなたでもご利用いただけます。自転車が好きな方、自転車について調べたい方、自転車に興味がある皆さまのご来館をお待ちしております。"


"バイコロジー(自転車のBikeと生態学・エコのEcologyとの合成語=Bikecology)運動は、「自転車が安全かつ快適に利用できる環境をつくる」ことを目指しています。全国各地に地方組織が結成されており、自転車道路の問題、健康づくりと自転車の係わり、自然環境問題をはじめ、放置自転車・駐輪場問題など自転車を底辺とした街づくりの提言へとその取り組みを拡大しています。"



"Tour of Japan sets a new long term plan called “TOJ NEXT 10”, working on two major missions; one is “Contribution to Local Communities”, developing advantage for the host cities and towns, and another is “Creation of Business Model” to allow continuous cycle road race events in this country."